You Can’t Do That in the Bush

Big ideas aren't always born in a boardroom.

You Can’t Do That in the Bush is a short documentary series spotlighting radical innovation, grassroots problem-solving, and bold leadership from regional and remote Australia.

Each episode shares the story of individuals, small businesses, and innovators transforming their communities — and often the world — through sustainable, creative, or unexpected solutions.

This series proves one thing: brilliance doesn’t require a city postcode.

Why It Matters

This isn’t just a show — it’s a movement. We’re on a mission to bridge the city–country divide, amplify changemakers, and redefine what’s possible in the bush. This platform is built to:

✔️ Celebrate untold regional stories

✔️ Challenge outdated perceptions

✔️ Create space for brands and causes to connect with impact

Whether you’re a policymaker, investor, curious viewer from the big smoke, or young regional leader — this is for you.

Episode 1 –
‍Plastic Fantastic

LAUNCHED MAY 2025 – Cairns, QLD

Our debut episode follows two trailblazing Torres Strait and Cairns locals—Connor Clarke (Plastic Pirates) and Dennis Fay (Salty Monkeys)—as they create a circular economy by turning marine debris into usable plastic products and fuel.

This episode is a powerful example of community-driven innovation tackling global problems from Australia’s remote northern coastline.

Want to Get Involved?

This platform is just beginning — and we’re inviting partners, supporters, and storytellers to help us grow it.

‍We’re looking for:

✔ Sponsors & Brand Collaborators
Want to align your brand with authentic, purpose-driven content? Let’s partner to tell powerful regional stories that deliver both social impact and commercial value.

✔ Story Leads & Contributors
Know someone doing the impossible in the bush? We’re always hunting for the next great story—and it could be in your paddock, main street or shed.
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✔ Regional Champions Ready to Commission Episodes
Councils, RDAs, philanthropists, tourism groups, industry bodies—if you want to spotlight your region’s brilliance, we’re here to help you bring it to life.

Together, we can showcase the real power of regional and rural Australia.

get in touch

See the Impact for Yourself

Our opening night was more than a launch—it was a movement in motion. Stakeholders, government, media, and community came together to celebrate regional innovation and storytelling done right.

This is a rare opportunity to combine storytelling, social impact, and marketing in one powerful platform. By getting involved, you’re not just funding a film—you’re helping reshape how Australia sees the bush.

Ready to be part of the next episode?
Let’s chat. One story can change everything.

About the Creators

Together, HOLGRO and Blue Clay are unearthing the best of regional minds - for the world to see.

Produced by Blue Clay Creatives

Blue Clay is a regional storytelling and content agency that creates bold, purpose-driven media for organisations doing good in the world. With a deep connection to rural life, they specialise in helping regional stories find national and global audiences.

Championed by HOLGRO

HOLGRO is a regional-first platform supporting leadership and sustainable growth through storytelling, learning and community. By cultivating leaders across mind, body, business and spirit, HOLGRO is helping shape the next generation of regional change agents.

See What’s Possible in the Bush

Subscribe now to watch real stories of bold ideas, unexpected innovation, and rural brilliance—one episode at a time.

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