The 11 most commonly asked questions about marketing…. And how to find the best solutions for your business

Do you have a marketing strategy for your business? If not, you're missing out on some of the biggest benefits that social media and content marketing can offer. In this blog post, we will answer the 11 most commonly asked questions about marketing strategy. We'll cover topics such as content marketing, target markets, and return on investment. So whether you're just starting out or you're looking to refine your current strategy, read on for answers to all of your questions!

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MARKETING STRATEGY

1. Why do I need a marketing strategy?

Developing a sound marketing strategy is essential for any business looking to succeed in the marketplace. By taking the time to develop a marketing strategy properly, businesses can increase their chances of achieving their desired results.

Marketing strategy development is the process of defining a product's position in the marketplace, including its target market size, structure, and purchasing behaviour. Additionally, initial sales goals in terms of market share and profits must be identified.

A year-one price and distribution strategy should be specified, along with a marketing budget. Finally, an ongoing marketing-mix strategy should be described, along with future sales and profits.

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SOCIAL MEDIA MARKETING

2. What is social media marketing?

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. It's a way to connect with your audience and create a two-way conversation.

The goal of social media marketing is to build brand awareness, generate leads, and increase sales. By creating valuable content and engaging with your audience, you can create a loyal customer base that will support your business for years to come.

3. Which social media platform is best?

There's no one answer to this question - it depends on your business goals and objectives and what your product or service is. However, here are a few tips to get you started:

• First, identify which social media platforms your target audience is using.
• Second, create engaging and shareable content that speaks to your audience.
• Finally, use paid advertising to reach a larger audience and boost your results.

Social media marketing is a field that is always evolving, so it's important to stay up-to-date on the latest trends and best practices.

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Need support with your social media? Contact us for an obligation-free chat! 

CONTENT MARKETING

4. What is content marketing?

Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

5. Why is content marketing important?

There are a few key reasons why content marketing is so important for businesses. First, it can help you attract more leads and convert them into customers. Second, it can nurture relationships with your existing customers and turn them into brand advocates. Finally, it can give your business valuable insights into your target market.

6. What are the benefits of content marketing?

Some of the main benefits of content marketing include:

• The ability to attract and engage your target audience
• The ability to generate leads and drive sales
• The opportunity to build relationships with your customers
• The chance to establish your brand as an authority in your industry.

7. How can it drive revenue?

One of the key ways content marketing drives revenue is by increasing brand awareness and visibility. The more people are exposed to your brand, the more likely they are to think of you when they need a product or service that you offer. And, if you've done a good job of creating relevant and valuable content, they're also more likely to trust your brand and be more likely to make a purchase.

Content marketing can also drive revenue by generating leads. By providing helpful information, you can generate interest in your products or services and encourage people to contact you for more information. Once you have a lead, you then have an opportunity to sell to them.

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If you're not using content marketing as part of your overall marketing strategy, you're missing out on a powerful tool that can help you grow your business. Ready to get started? Contact blue clay today! 

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8. What are the types of content that can be used in content marketing?

There are many different types of content that can be used in content marketing, but some of the most popular include:

• Social media posts
• Blog posts
• Whitepapers and eBooks
• Infographics
• Case studies
• How-to guides
• Slideshows and webinars

TARGET MARKETS

Most businesses know that they need to have some sort of marketing strategy in place if they want to be successful. However, many don't know where to start or what target markets they should be aiming for.

9. What is a target market?

A target market is a specific group of people you are aiming your marketing efforts at. This could be based on factors like age, gender, interests or location. Return on investment is important when it comes to choosing a target market, as you want to make sure that you are reaching people who are actually interested in what you're selling.

10. Why is it important to know who your target market is?

Choosing the right target market is essential to the success of your business. If you're not sure who your target market is, take some time to think about who would be most interested in your product or service and WHY/ What is their problem or limitation they need help with? What thoughts and feeling does this bring up for them? Once you've got a good idea of who your target market is, you can start planning your marketing strategy around them. Be as detailed as possible with your target markets to create focus and direction. Creating and pitching your unique solution for your target market is also important. By taking the time to understand your target market and create a unique solution for them, you'll create trust and be well on your way to success.

Need some help writing for your target audience? Check out this blog: 5 Rules when writing to your user persona.

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RETURN ON INVESTMENT

11. What is the return on investment (ROI) for content and social media marketing?

Finally, let's answer the question on everyone's mind: what is the return on investment (ROI) for content marketing?

ROI is the measure of how much money you make in relation to how much you spend. In other words, it's a way to track whether or not your content marketing efforts are actually paying off.

There are a few different ways to measure ROI, but one of the most popular is by looking at the cost per lead. This is calculated by taking the total cost of your content marketing efforts and dividing it by the number of leads you generated.

For example, let's say you spend $500 on your content marketing efforts and generate 50 leads. This would give you a cost per lead of $500/50, or $0.01.

Another way to measure ROI is by looking at the conversion rate. This is the percentage of people who take the desired action after consuming your content. For example, if you have a conversion rate of 50%, this means that half of the people who consume your content will take the desired action.

There are a number of different factors that can affect your conversion rate, but some of the most common include the quality of your content and how well it aligns with your business goals.

No matter how you choose to measure it, ROI is an important metric to track when it comes to content marketing. By keeping an eye on your ROI, you can ensure that your content marketing efforts are actually paying off and adjust your strategy accordingly.

Content marketing is a great way to reach your target market and generate leads, but it's important to ensure you're doing it right. By taking the time to understand your target market and create quality content that aligns with your business goals, you can be sure to see a positive ROI for your efforts.