Last month we asked Are influencers worth the money? The answer is, influencers can be worth the money, with big gains. BUT, like all marketing, your success hinges on being strategic.
How thinking about video differently can take your ROI to the next level Read Time: 9 minutes / 1808 wordsThe video juggernaut is continuing to snowball across all social media platforms, and it’s only getting bigger. The question isn’t about whether businesses should get into video,
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
How to create your first ad and find your audience Are you feeling confused about Facebook ads? Have you tried ads before and been disappointed with the results? Or maybe you’ve only thought about trying an ad, but you’re not sure where to start?This training guide
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal