6 steps to creating an effective Influencer Marketing Strategy
Last month we asked Are influencers worth the money? The answer is, influencers can be worth the money, with big gains. BUT, like all marketing, your success hinges on being strategic.
Are ‘Influencers’ worth the money?
The dirty tricks undoing Insta stars, and the small business victories propelling sales. What you need to know before hiring an influencer.
Top 10 tools for business efficiency
All the trade secrets you need to save time and maximise ROI Remember back to those first days of your business? Things were relatively quiet, and the fuel of creativity and possibility kept things focussed and moving forward.But it doesn’t take long for processes, systems and
Sky-high success for the Solar Professionals
For over five years, Blue Clay has been creating TV commercials and branded videos for Solar Professionals – a leading commercial solar company based in Wagga Wagga, and are leaders in the design, construction and project management of solar PV applications across Australia. Recently, Solar
Country Change: the 2017 mega re-launch
When we were approached to submit an EOI to handle the 5-month marketing strategy for the re-launch of Regional Development Australia’s - Country Change initiative, we were determined to nail the brief. Having worked with RDA Riverina for the past 5-6 years, we knew that