Be a Conversion Writer: 13 tips to craft an irresistible CTA
Is your audience doing what you want them to do? CTA stands for Call To Action, and although it sounds heroic, this marketing term simply refers to the point in your copy where you ask the reader to do something specific. A CTA usually appears at
How to Ace Your SEO: Part 3
Cracking the SEO puzzle, one piece at a time. Read Time: 12 minutes / 2365 wordsSEO is a moving target. In fact, it’s almost like trying to hit a moving target with a blindfold on. We rely on SEO experts to help us deduce what the
How to ace your SEO: Part Two
Sweeten up your website: The good SEO recipe for busy business. Are you one of the many people who heard about Search Engine Optimisation (SEO), did a little research, then quickly lost heart when you became overwhelmed with all the rules and recommendations? The art of
Which website platform is best for my business? (Part 2)
Article by Libby, Rivmedia Web Design. Web Designer/DeveloperIn part 1 of this topic we compared WordPress, Joomla and Drupal and now will discuss Squarespace, Shopify and Wix.Squarespace The concept behind Squarespace is simple: it's a website publishing platform that lets you build a sleek looking site without
How to ace your SEO: Part One
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
Which website platform is best for my business? (Part 1)
As a business owner you know that a website is one of your most important marketing tools. 75% of consumers admit to making judgement on a company’s credibility based on their website design. As such, careful consideration needs to be made to ensure it is created to
The YouTube guide to getting more views
7 ways to increase your exposure on YouTube Not getting the views you want on YouTube? You go to the effort of creating or investing into video content that’s relevant, engaging, and well-presented - only to be rewarded with a fraction of the viewers you were
The beginners guide to creating Facebook ads that work
How to create your first ad and find your audience Are you feeling confused about Facebook ads? Have you tried ads before and been disappointed with the results? Or maybe you’ve only thought about trying an ad, but you’re not sure where to start?This training guide
It’s the most wonderful time of the year… for a press release!
Welcome to November's training email! This month's topic comes in handy as we all gear up for the Christmas craziness
The Easy Email Marketing Guide for Busy SMEs, Part 2
Creating your first email campaign in MailChimp In last month’s training blog we introduced you to the most effective way to stay in contact with your existing customers and warm up your prospective customers, as well as reach out to new leads. When we have a