6 steps to creating an effective Influencer Marketing Strategy
Last month we asked Are influencers worth the money? The answer is, influencers can be worth the money, with big gains. BUT, like all marketing, your success hinges on being strategic.
Are ‘Influencers’ worth the money?
The dirty tricks undoing Insta stars, and the small business victories propelling sales. What you need to know before hiring an influencer.
Powering your social media strategy with video
How thinking about video differently can take your ROI to the next level Read Time: 9 minutes / 1808 wordsThe video juggernaut is continuing to snowball across all social media platforms, and it’s only getting bigger. The question isn’t about whether businesses should get into video,
How to Ace Your SEO: Part 3
Cracking the SEO puzzle, one piece at a time. Read Time: 12 minutes / 2365 wordsSEO is a moving target. In fact, it’s almost like trying to hit a moving target with a blindfold on. We rely on SEO experts to help us deduce what the
How to ace your SEO: Part Two
Sweeten up your website: The good SEO recipe for busy business. Are you one of the many people who heard about Search Engine Optimisation (SEO), did a little research, then quickly lost heart when you became overwhelmed with all the rules and recommendations? The art of
How to ace your SEO: Part One
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
The YouTube guide to getting more views
7 ways to increase your exposure on YouTube Not getting the views you want on YouTube? You go to the effort of creating or investing into video content that’s relevant, engaging, and well-presented - only to be rewarded with a fraction of the viewers you were
Top 10 tools for business efficiency
All the trade secrets you need to save time and maximise ROI Remember back to those first days of your business? Things were relatively quiet, and the fuel of creativity and possibility kept things focussed and moving forward.But it doesn’t take long for processes, systems and
The beginners guide to creating Facebook ads that work
How to create your first ad and find your audience Are you feeling confused about Facebook ads? Have you tried ads before and been disappointed with the results? Or maybe you’ve only thought about trying an ad, but you’re not sure where to start?This training guide
The art of LinkedIn for business: The simple guide you need this year
Feel left out on LinkedIn? How to leverage your profile and business Did you sign up for LinkedIn once, but you’ve never logged back in? Maybe you get the regular updates to your inbox, but between bewilderment at “who found you” this week and wondering what