Be a Conversion Writer: 13 tips to craft an irresistible CTA
Is your audience doing what you want them to do? CTA stands for Call To Action, and although it sounds heroic, this marketing term simply refers to the point in your copy where you ask the reader to do something specific. A CTA usually appears at
Powering your social media strategy with video
How thinking about video differently can take your ROI to the next level Read Time: 9 minutes / 1808 wordsThe video juggernaut is continuing to snowball across all social media platforms, and it’s only getting bigger. The question isn’t about whether businesses should get into video,
How to Ace Your SEO: Part 3
Cracking the SEO puzzle, one piece at a time. Read Time: 12 minutes / 2365 wordsSEO is a moving target. In fact, it’s almost like trying to hit a moving target with a blindfold on. We rely on SEO experts to help us deduce what the
How to ace your SEO: Part Two
Sweeten up your website: The good SEO recipe for busy business. Are you one of the many people who heard about Search Engine Optimisation (SEO), did a little research, then quickly lost heart when you became overwhelmed with all the rules and recommendations? The art of
How to ace your SEO: Part One
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
The YouTube guide to getting more views
7 ways to increase your exposure on YouTube Not getting the views you want on YouTube? You go to the effort of creating or investing into video content that’s relevant, engaging, and well-presented - only to be rewarded with a fraction of the viewers you were
Top 10 tools for business efficiency
All the trade secrets you need to save time and maximise ROI Remember back to those first days of your business? Things were relatively quiet, and the fuel of creativity and possibility kept things focussed and moving forward.But it doesn’t take long for processes, systems and
It’s the most wonderful time of the year… for a press release!
Welcome to November's training email! This month's topic comes in handy as we all gear up for the Christmas craziness
The Easy Email Marketing Guide for Busy SMEs, Part 2
Creating your first email campaign in MailChimp In last month’s training blog we introduced you to the most effective way to stay in contact with your existing customers and warm up your prospective customers, as well as reach out to new leads. When we have a
The Easy Email Marketing Guide For Busy SME’s
Why email marketing? It’s incredibly rare these days to meet someone who doesn’t have an email account. Given that just about everyone uses email, it’s a really easy way to stay in contact with your existing customers, prospects and new leads. We’re also living in this