The Easy Email Marketing Guide for Busy SMEs, Part 2
Creating your first email campaign in MailChimp In last month’s training blog we introduced you to the most effective way to stay in contact with your existing customers and warm up your prospective customers, as well as reach out to new leads. When we have a
The Easy Email Marketing Guide For Busy SME’s
Why email marketing? It’s incredibly rare these days to meet someone who doesn’t have an email account. Given that just about everyone uses email, it’s a really easy way to stay in contact with your existing customers, prospects and new leads. We’re also living in this
Why should your business be using YouTube?
Did you know? Using YouTube as part of your content marketing strategy can be a very cost effective way to grow your business.If you've already created some great video content, why not create an account and start uploading today?And if you haven't started your video marketing journey yet
The Psychology lesson every copywriter needs
learn how humans tick to boost the efficiency of your copy! Following on from our last training blog, 5 Rules When Writing To Your User Persona, we’re about to dive even deeper into the world of copywriting. How deep? REAL deep!We’ll be looking at the eight basic
Copywriting Pt 1: 5 Rules when writing to your ‘user persona’
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
Training Blog: How to create a User Persona – Free Template
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal
Social Media Strategy: Tips, Tools and Trello
April brings the second instalment of our monthly training series. If you didn’t catch last month’s article, we discussed some of the biggest mistakes business make when it comes to marketing, promotions and public relations. This month, we’re talking about Social Media Strategy!Improved mobile connectivity
Our Newest Creative: Brooke and her thoughts on risk-taking
How does an animal-loving classical musician become a content writer for a marketing agency in Canberra and the Riverina? Our newest creative Brooke Prendergast shares her journey of risk-taking and following your heart.‘When an opportunity comes along, and just the mere thought of it lights
Country Change: the 2017 mega re-launch
When we were approached to submit an EOI to handle the 5-month marketing strategy for the re-launch of Regional Development Australia’s - Country Change initiative, we were determined to nail the brief. Having worked with RDA Riverina for the past 5-6 years, we knew that