How to ace your SEO: Part One
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
The YouTube guide to getting more views
7 ways to increase your exposure on YouTube Not getting the views you want on YouTube? You go to the effort of creating or investing into video content that’s relevant, engaging, and well-presented - only to be rewarded with a fraction of the viewers you were
Top 10 tools for business efficiency
All the trade secrets you need to save time and maximise ROI Remember back to those first days of your business? Things were relatively quiet, and the fuel of creativity and possibility kept things focussed and moving forward.But it doesn’t take long for processes, systems and
It’s the most wonderful time of the year… for a press release!
Welcome to November's training email! This month's topic comes in handy as we all gear up for the Christmas craziness
The Easy Email Marketing Guide for Busy SMEs, Part 2
Creating your first email campaign in MailChimp In last month’s training blog we introduced you to the most effective way to stay in contact with your existing customers and warm up your prospective customers, as well as reach out to new leads. When we have a
The Easy Email Marketing Guide For Busy SME’s
Why email marketing? It’s incredibly rare these days to meet someone who doesn’t have an email account. Given that just about everyone uses email, it’s a really easy way to stay in contact with your existing customers, prospects and new leads. We’re also living in this
Why should your business be using YouTube?
Did you know? Using YouTube as part of your content marketing strategy can be a very cost effective way to grow your business.If you've already created some great video content, why not create an account and start uploading today?And if you haven't started your video marketing journey yet
The Psychology lesson every copywriter needs
learn how humans tick to boost the efficiency of your copy! Following on from our last training blog, 5 Rules When Writing To Your User Persona, we’re about to dive even deeper into the world of copywriting. How deep? REAL deep!We’ll be looking at the eight basic
Copywriting Pt 1: 5 Rules when writing to your ‘user persona’
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
Training Blog: How to create a User Persona – Free Template
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal