6 steps to creating an effective Influencer Marketing Strategy
Last month we asked Are influencers worth the money? The answer is, influencers can be worth the money, with big gains. BUT, like all marketing, your success hinges on being strategic.
Are ‘Influencers’ worth the money?
The dirty tricks undoing Insta stars, and the small business victories propelling sales. What you need to know before hiring an influencer.
Be a Conversion Writer: 13 tips to craft an irresistible CTA
Is your audience doing what you want them to do? CTA stands for Call To Action, and although it sounds heroic, this marketing term simply refers to the point in your copy where you ask the reader to do something specific. A CTA usually appears at
The Psychology lesson every copywriter needs
learn how humans tick to boost the efficiency of your copy! Following on from our last training blog, 5 Rules When Writing To Your User Persona, we’re about to dive even deeper into the world of copywriting. How deep? REAL deep!We’ll be looking at the eight basic