Have you lost faith in the power of marketing?
Perhaps you’ve had a bad experience that left you feeling exploited and unheard?
We get it! It’s really no surprise to us that so many people feel marketing is a waste of time and money. Without a clear marketing strategy, it’s easy to end up feeling as though you’re chasing your tail and never getting any closer to where you want to be.
As an integrated marketing agency, we’ve come to realise that marketing has changed:
It’s no longer about pushing your product or service – it’s about telling your story through diverse and engaging content.
Focusing on social media marketing and driving digital engagement are the keys to a thriving business.
Building a strong library of images – photos, video and graphics, is a powerful technique to save time and money.
Having these in your pocket ensures consistent content that reinforces your brand and story.
Today, the most successful businesses build their brand strategy and identity around their mission.
By prioritising purpose and empowering existing and potential customers, you’re already halfway through the labyrinth.
“ A vision without a strategy remains an illusion.” Lee Bolman.
It’s all well and good to have a great product or service, but if you aren’t reaching the right people and you don’t have a plan to get to them – you’re wasting your money on marketing.
In order to guide your brand in a positive direction, it’s important to have curated digital content, be engaged on social media, and have consistency across all platforms and touch points – but all of this is impossible without a strategy!
But with so many other things on your plate, it can be difficult to find the time and gain the marketing knowledge required to create meaningful digital content, and develop successful, highly targeted ad campaigns.
Let us help ensure you get the ROI you deserve.
Why Video marketing?
Video is Increasingly a focus for all digital platforms and channels, and is on its way to becoming a billion-dollar business.
Video is the most powerful medium for telling emotional human stories but you need a strategy!
You also need a distribution plan – a tailored solution for connecting your audience with your video, in a way that inspires them to take action.
Through all the stages of production, we not only take the time to understand you and your goals, we also get to know the audience you want to reach and influence.
“Video is the most powerful medium for telling emotional human stories but you need a strategy!”
Copy & Content
FACT: Copywriting is an essential part of your marketing strategy.
Copywriting is all about understanding what makes your target market tick, placing them as the hero, and revealing your business as their guide. Well-written copy will gain their trust and persuade them to take action.
It’s a very common mistake to assume we already understand who we’re trying to connect with, and ultimately sell to. If your marketing attempts to appeal to everybody, it’ll appeal to no-one.
Compelling communication comes from knowing your audience intimately. That’s why we guide you through creating your Avatar Profile before writing a single word.
Everything we write is informed by strategy and ROI focused – we repurpose your content so you get the best value for money.
Get in touch to find out how blueclay can help your business thrive with our content marketing management services.
“If your marketing attempts to appeal to everybody, it’ll appeal to no-one.”
PR & Media
You have 15 seconds to tell a journalist why your story should be their next headline. Do you know how to sell it?
Journalists are busier than ever and if your press releases aren’t getting noticed, there’s probably a simple explanation – you aren’t selling it right.
We hate to be the bearers of bad news, but you aren’t always as interesting as you think. Journalists are only interested in what will get their audience clicking and watching! Sometimes though, it’s all in your delivery.
Let’s shape your media campaign to ensure the RIGHT journalists with the RIGHT audience get your news.
It takes 0.05 seconds for a user to form an opinion about your website and ultimately, you. What first impression are you making?
If you’re dreading embarking on a new web build, we can’t say we blame you! With all the layers and considerations, it can be very overwhelming.
Creating a great website isn’t just about making it look pretty, it has to be functional, perform on Google and more importantly, it has to sell. How do you do that? Well, it’s about offering your clients what THEY really need.
We can help remove the stress and overwhelm. Our journey ensures that every aspect of your clients’ needs and your brand is considered AND we can do it all in-house with our trusted web team, copywriters and SEO experts!
Are you really camera ready?
Engaging effectively with journalists and your social media audience is a critical aspect of how you are perceived by the general public and key stakeholders.
With constantly changing platforms and a 24-hour news cycle driven by the public, how exposed are you?
- Is your go-to person or team truly prepared for all scenarios?
- Is your messaging on-point, always?
- Are you taking advantage of EVERY opportunity?
In our critical media marketing workshops you’ll learn all skills necessary to put your best self and team forward, every day.
Keen to learn how to shine on camera? We zoom in on your presentation and interviewing skills. We look at how to position you as a person of influence, sticking to message, and the finer nuances of body language, pitch and tone.
Contact us to find out more about group workshops and in-house training options.
Branding & Design
Design excellence is one of blueclay’s highest values.
Our initial design consultations are focused on what you’re trying to achieve, rather than the design itself. A lot of work goes into the initial consultation, because we prioritise taking the time to align with your way of thinking.
Whether you need a brochure design, a new logo or an entire brand overhaul – we take a holistic marketing approach. A beautiful, eye-catching design is simply a waste of money if it isn’t created with your unique story, goals and audience in mind. With our 5-step creative process we capture your authentic brand and expresses your mission, to engage and inspire your audience to take action.
So – is your branding telling your story?