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Feeling stuck with your marketing?

Have a communications team but they need more help?

Don’t want to use an agency but worried about hiring in-house?

BC-In-Side-Out-logo

Feeling stuck with your marketing?

Have a communications team but they need more help?

Don’t want to use an agency but worried about hiring in-house?

Running a business has its challenges…

Budgets, cashflow, staff recruitment and retention, time restraints and limited in-house capabilities – these are all common barriers, especially when it comes to strategic marketing. Perhaps you have a communications team but they are so busy with the day-to-day, they need support for must-haves like video and social media! You feel stuck.

Do you hire a marketer you hope lives up to your long list of skill requirements and set aside extra cash for external professional services? Then you have the drama of managing all of those contractors… Or do you go down the path of a big marketing agency? That sounds great in theory but budgets and previous bad experiences are a deterrent.

You want to feel heard. Like someone you can trust, is accessible and is on the journey with you… someone who really takes the time to learn what you’re about rather than ‘tells you.” But then again, an outside agency does bring some great perspective…

So, which one do you take a gamble on?

What if you could have both? A team-playing strategic marketing expert sitting in your office (if desired) weekly to support you, but behind them was a whole suite of specialised skilled creatives and digital masters? So, all the benefits of an agency – the staff, skill and know-how but none of the hiring dramas or price tags!

Our unique ‘InSideOut’ model means you get the benefits of having someone inside your team, outside experts with great skills and a strategic directors assessing it from a totally different and fresh perspective! Supporting your Blue Clay assigned in-house strategic coordinator or manager, you’ll have access to our highly skilled experts who become part of your business! 

Even better, the fee structure is set at a part-time or full-time ‘salary’ your business can afford. Use your allocated hours how you want and when you want each month based on YOUR needs! Have a big project coming up? No worries! We can roll over the hours.

Your team includes:

Senior strategists

Graphic designers

Copywriters

Social media experts

Media and PR experts

Videographers

Photographers

Editors

Animators

Stakeholder specialists

Web developers

Podcasters

Event managers

Trainers in media, video, on-camera skills +++

And more +++

Output examples

Here are some examples of outputs you could create depending on your determined strategic needs:

Corporate videos and animations

Flyers, magazines, business cards and branding kits

Social media support – content creation, outreach, engagement

Internal training in marketing/social media/ PR training/videography

Event management

Sponsorships and stakeholder engagement

 The benefits simply put:

DEAL WITH 1 KEY MANAGER

build a relationship and reduce the stress of dealing with multiple contractors

SKILLED PROFESSIONALS

get the right person for the job every time with trusted and vetted Blue Clay experts

STRATEGY IS PARAMOUNT

ROI is front of mind

BUDGET IS SET

based on your needs & desired outcomes

TRAINING AVAILABLE

Upskill your internal team

EFFICIENCIES

our experts nail briefs quickly – no wasted money or time with unreliable or inexperienced contractors!

SAVE TIME, MONEY & RISK

hiring, fielding quotes & managing multiple contractors

REDUCE DOWNTIME / DEADLINES ARE MET

With a whole team of creatives available to you, no more absenteeism delays!

STAKEHOLDERS ARE LOOKED AFTER

and get the attention they deserve

EVERYDAY BUSINESS GOES ON UNINTERRUPTED

Reducing stress

Blue Clay is your industry expert:

Keeping your finger on the pulse and keeping you in the loop

about us:

Blue Clay was launched in 2010 to develop inspiring content and nurture businesses across Australia. We’re an ROI-focused, full-service creative agency with a passion for regional business, health & wellbeing, sustainable and renewable practices – all things that make this world a better place, really!

Over 9 years, Blue Clay has organically evolved, continually improving practices and delivering services based on our clients’ deepest needs. We have survived and thrived thanks to our strategic collaborations and vision for business across the country.

laticia gibson blue clay

Laticia Gibson founded Blue Clay in 2010

so what’s our point of difference?

We understand how hard you work, and how difficult it is to be heard above the noise and show ponies.

Maybe you struggle trusting marketing agencies? Or think marketing is a waste of money?

We get it. That’s why we take the time to get to know you and make our strategic suggestions based on that knowledge and insight. We partner with you and learn from you and in return, we share our knowledge and guide you, too.

This leaves you the time to do what you do best, confident you have the most trusted, experienced and reliable team is working for you AND with you.

Here’s what some of our beautiful clients have to say:

SO, HOW DOES IT WORK?

Let’s date before we commit…

With a 3-month trial period, we get to know each other without rushing in. We’ll probably share a coffee or a meal, and hopefully a few laughs! At the end of the day, you need to feel like we’re part of your team.

You can create your own bespoke package based on your budget, or choose from one of our most popular options. Remember, your hours are flexible each month and the whole creative team is at your disposal!

Package Options

Design your own, or choose from one of our popular packages:

Canva-Two-Women-Writing-on-the-White-Board-featured

$790 +gst p/week*

Equivalent part-time marketing coordinator salary + super: $45,000

what you get:
  • In-house team member up to 4 hours a week
  • 4 hours of professional & creative team support
  • Access to Academy and online resources
Canva-Grayscale-Photo-of-People-Inside-A-Room-Having-A-Meeting

$1,590 +gst p/week*

Equivalent full-time marketing manager salary + super: $90,000

what you get:
  • In-house team member up to 8 hours a week
  • 8 hours of professional & creative team support
  • Access to Academy and online resources
Canva-Grayscale-Photography-of-a-Man-Sitting-Infront-of-a-Computer

$2623 +gst p/week*

Equivalent full-time Snr marketing manager salary + super: $150,000

what you get:
  • In-house team member up to 13 hours a week
  • 13 hours of professional & creative team support
  • Access to Academy and online resources

*Rolls over to a 3, 6 or 12-month contract after trial period. Billed monthly via direct debit

need more convincing?

We aren’t here to do the hard sell. We want you to feel comfortable and excited by your choice to even have a chat with us.

So why not book in a coffee (or beer, or wine) with us, and we can go from there…

Blue Clay
Your Internal Agency

Strategy, Support and Alignment

Skills & Capacity

Speed & Productivity

Effectiveness, Accountability & Continuity

Let’s Get Started

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