Copywriting pt. 1:  5 rules when writing to your ‘User Persona.’

Copywriting pt. 1: 5 rules when writing to your ‘User Persona.’

  If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy! Identifying your ideal customer, client or user is step one for writing awesome copy – so well done! The point of creating a avatar profiles … Continue reading »

Sky-high success for Solar Professionals

Sky-high success for Solar Professionals

For over five years, Blue Clay has been creating TV commercials and branded videos for Solar Professionals – a leading commercial solar company based in Wagga Wagga, and are leaders in the design, construction and project management of solar PV applications across Australia. Recently, Solar Professionals were accepted on to a very prestigious panel for … Continue reading »

Letting Go.

Letting Go.

Firstly, thank you to all who emailed and messaged me to congratulate me on the birth of my first child, Harrison. It meant a lot and cemented even more, my message about attracting an amazing work tribe. I feel really blessed. I wanted to offer a special shout-out to our content and copy guru, Brooke, … Continue reading »

Rapid Changes in the Digital Space: What we learned at the DigiPublish Conference: Sydney, May 2018

Rapid Changes in the Digital Space: What we learned at the DigiPublish Conference: Sydney, May 2018

Earlier this month, the Blue Clay team brushed up on our skills and industry knowledge at the DigiPublish Conference in Sydney. The day was a platform for leading digital publishing executives to provide tactical insight on the innovative online initiatives implemented at some of the world’s most successful organisations. Inspirational stories were shared, and we … Continue reading »

Training Blog: How to create a User Persona – FREE TEMPLATE

Training Blog: How to create a User Persona – FREE TEMPLATE

This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal customer. This individual has a name and a detailed, emotional … Continue reading »

Making Tribes

Making Tribes

As you would have read in our last newsletter, I have off been making a tribe of my own! Baby Harrison was born a healthy 3.6kg (or 8.1 pounds on the old scale) and he is thriving! Being a mum to a tiny human is everything I thought it would be – hard work, magical and … Continue reading »

Social Media Strategy: Tips, Tools and Trello

Social Media Strategy: Tips, Tools and Trello

April brings the second instalment of our monthly training series. If you didn’t catch last month’s article, we discussed some of the biggest mistakes business make when it comes to marketing, promotions and public relations. This month, we’re talking about Social Media Strategy! Improved mobile connectivity globally has increased ‘on the go’ social activity, so … Continue reading »

The Festival Season Is Here: Are You Prepared?

The Festival Season Is Here: Are You Prepared?

Another hot summer has come to an end in Canberra and the Riverina, and the autumn festival season is upon us! Before you get too bogged down in preparation of your event, have you properly thought through your promotion and coverage? Ideally, you want to capture the true energy of the event and create an … Continue reading »

Interview: Jon Shirley on Life, Love and Graphic Design.

Interview: Jon Shirley on Life, Love and Graphic Design.

  Jon Shirley is Blue Clay’s Senior Graphic Designer, and with over 10 years experience in business and design, he never fails to impress clients. Graduating from the University of Canberra in 2006 with a Bachelor of Graphic Design, Jon takes the time to understand the needs of his clients, and help them to identify their purpose, realise … Continue reading »

Some special news.

Some special news.

It’s been such a long time since I have managed to sit down and write to you all. To say 2017 was crazy busy and thrilling would be an understatement. Not only was it amazingly fulfilling working on some huge campaigns for clients like Regional Development Australia Riverina and the Churchill Trust (read more below), I wrapped up the … Continue reading »