Why should businesses use YouTube?

Why should businesses use YouTube?

Did you know? Using YouTube as part of your content marketing strategy can be a very cost effective way to grow your business. If you’ve already created some great video content, why not create an account and start uploading today? And if you haven’t started your video marketing journey yet – we’re here to help! Here are our top … Continue reading »

The Psychology Lesson Every Copywriter Needs.

The Psychology Lesson Every Copywriter Needs.

Learn how humans tick to boost the efficiency of your copy!   Following on from our last training blog, 5 Rules When Writing To Your User Persona, we’re about to dive even deeper into the world of copywriting. How deep? REAL deep! We’ll be looking at the eight basic human instincts hardwired into each and every … Continue reading »

Copywriting pt. 1:  5 rules when writing to your ‘User Persona.’

Copywriting pt. 1: 5 rules when writing to your ‘User Persona.’

  If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy! Identifying your ideal customer, client or user is step one for writing awesome copy – so well done! The point of creating a avatar profiles … Continue reading »

Sky-high success for Solar Professionals

Sky-high success for Solar Professionals

For over five years, Blue Clay has been creating TV commercials and branded videos for Solar Professionals – a leading commercial solar company based in Wagga Wagga, and are leaders in the design, construction and project management of solar PV applications across Australia. Recently, Solar Professionals were accepted on to a very prestigious panel for … Continue reading »

Letting Go.

Letting Go.

Firstly, thank you to all who emailed and messaged me to congratulate me on the birth of my first child, Harrison. It meant a lot and cemented even more, my message about attracting an amazing work tribe. I feel really blessed. I wanted to offer a special shout-out to our content and copy guru, Brooke, … Continue reading »

Rapid Changes in the Digital Space: What we learned at the DigiPublish Conference: Sydney, May 2018

Rapid Changes in the Digital Space: What we learned at the DigiPublish Conference: Sydney, May 2018

Earlier this month, the Blue Clay team brushed up on our skills and industry knowledge at the DigiPublish Conference in Sydney. The day was a platform for leading digital publishing executives to provide tactical insight on the innovative online initiatives implemented at some of the world’s most successful organisations. Inspirational stories were shared, and we … Continue reading »

Training Blog: How to create a User Persona – FREE TEMPLATE

Training Blog: How to create a User Persona – FREE TEMPLATE

This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal customer. This individual has a name and a detailed, emotional … Continue reading »

Making Tribes

Making Tribes

As you would have read in our last newsletter, I have off been making a tribe of my own! Baby Harrison was born a healthy 3.6kg (or 8.1 pounds on the old scale) and he is thriving! Being a mum to a tiny human is everything I thought it would be – hard work, magical and … Continue reading »

Social Media Strategy: Tips, Tools and Trello

Social Media Strategy: Tips, Tools and Trello

April brings the second instalment of our monthly training series. If you didn’t catch last month’s article, we discussed some of the biggest mistakes business make when it comes to marketing, promotions and public relations. This month, we’re talking about Social Media Strategy! Improved mobile connectivity globally has increased ‘on the go’ social activity, so … Continue reading »

The Festival Season Is Here: Are You Prepared?

The Festival Season Is Here: Are You Prepared?

Another hot summer has come to an end in Canberra and the Riverina, and the autumn festival season is upon us! Before you get too bogged down in preparation of your event, have you properly thought through your promotion and coverage? Ideally, you want to capture the true energy of the event and create an … Continue reading »