Be a Conversion Writer: 13 tips to craft an irresistible CTA
Is your audience doing what you want them to do? CTA stands for Call To Action, and although it sounds heroic, this marketing term simply refers to the point in your copy where you ask the reader to do something specific. A CTA usually appears at
How to Ace Your SEO: Part 3
Cracking the SEO puzzle, one piece at a time. Read Time: 12 minutes / 2365 wordsSEO is a moving target. In fact, it’s almost like trying to hit a moving target with a blindfold on. We rely on SEO experts to help us deduce what the
How to ace your SEO: Part Two
Sweeten up your website: The good SEO recipe for busy business. Are you one of the many people who heard about Search Engine Optimisation (SEO), did a little research, then quickly lost heart when you became overwhelmed with all the rules and recommendations? The art of
How to ace your SEO: Part One
The simple SEO ‘how-to’ checklist for every organisation. If you have a website, especially one you’ve designed yourself using a web building platform, chances are you’ve heard of SEO. You may even know a couple of basics - great! This guide will help you build a
It’s the most wonderful time of the year… for a press release!
Welcome to November's training email! This month's topic comes in handy as we all gear up for the Christmas craziness
The Easy Email Marketing Guide for Busy SMEs, Part 2
Creating your first email campaign in MailChimp In last month’s training blog we introduced you to the most effective way to stay in contact with your existing customers and warm up your prospective customers, as well as reach out to new leads. When we have a
The Easy Email Marketing Guide For Busy SME’s
Why email marketing? It’s incredibly rare these days to meet someone who doesn’t have an email account. Given that just about everyone uses email, it’s a really easy way to stay in contact with your existing customers, prospects and new leads. We’re also living in this
The Psychology lesson every copywriter needs
learn how humans tick to boost the efficiency of your copy! Following on from our last training blog, 5 Rules When Writing To Your User Persona, we’re about to dive even deeper into the world of copywriting. How deep? REAL deep!We’ll be looking at the eight basic
Copywriting Pt 1: 5 Rules when writing to your ‘user persona’
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
Training Blog: How to create a User Persona – Free Template
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal