Be a Conversion Writer: 13 tips to craft an irresistible CTA
CTA stands for Call To Action, the best ones will entice, encourage and empower the reader to find out more, get in touch, or yes - buy something.
How to Ace Your SEO: Part 3
To help you bring some order to SEO, we’ve broken down your priorities into this handy three-part training guide.
How to ace your SEO: Part Two
To help you bring some order to SEO, we’ve broken down your priorities into this handy three-part training guide.
How to ace your SEO: Part One
To help you bring some order to SEO, we’ve broken down your priorities into this handy three-part training guide.
It’s the most wonderful time of the year… for a press release!
It’s the PERFECT time to write a press release. Don’t know how? Let us help. Here’s your quick and easy guide to writing your first press release.
The Easy Email Marketing Guide for Busy SMEs, Part 2
This is part 2… an in-depth, step-by-step guide to creating your first email campaign using one of our favourite marketing tools - MailChimp!
The Easy Email Marketing Guide For Busy SME’s
A great email marketing strategy is a very affordable way to boost your brand awareness, build trust and increase sales.
The Psychology lesson every copywriter needs
An understanding of the psychological forces going on when a customer decides to buy your product or service.
Copywriting Pt 1: 5 Rules when writing to your ‘user persona’
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
Training Blog: How to create a User Persona – Free Template
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal