CTA stands for Call To Action, the best ones will entice, encourage and empower the reader to find out more, get in touch, or yes - buy something.
It’s the PERFECT time to write a press release. Don’t know how? Let us help. Here’s your quick and easy guide to writing your first press release.
This is part 2… an in-depth, step-by-step guide to creating your first email campaign using one of our favourite marketing tools - MailChimp!
If you read last month’s training blog, you’ve probably already used your free template to create your avatar profiles – and now you’re ready to start writing some copy!Identifying your ideal customer, client or user is step one for writing awesome copy – so well done!The point of creating
This month’s training blog focuses on the importance of creating User Personas (aka Avatars) for your products or services, and provides you with a User Persona template to use in your own business. This is the development of a fictional character that represents your ideal